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In this case, the correlation is a negative number because Alexa rank is a reversed metric (lower = more popular).Alexa rank is supposed to measure the traffic of a website and it seems logical that with more traffic, websites should be more lucrative.It was interesting to see that the Pareto principle verifies itself in the blogging world as well.The top 20% of our sample group earned 80.1% of all revenue.



I thought it would be interesting to see how wide that spread is and if the Pareto principle verified in this industry as well.​So we took the top 5 bloggers (John Lee Dumas, Pat Flynn, Michelle Gardner, Lindsay Ostrom, and Justin Weinger) and compared their income against the rest of the crowd. Many people jump into this industry after reading some over hyped content that tells them they can earn thousands of dollars each month with very little work. Here at Authority Hacker, we are big fans of cold hard facts. That is why, in order to answer this question, we've gone out and collected income statistics from 21 successful and profitable bloggers.This post is a (very) long case study which looks at the success of other bloggers.Because the costs are usually not broken down per area in most income reports and because most bloggers run multiple business models on top of each other, we've grouped them depending on their main source of income and looked at their profitability.